The Futur with Chris Do
299 - The Power of Design: Chris Do on Brand Logos
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The Aesthetics of Logo Design
In this solo episode, Chris Do discusses the aesthetics and design principles of the Under Armour logo, explaining why he finds it visually unappealing despite its conceptual strengths. Chris explores the importance of creating logos that are versatile, timeless, and follow universal design principles. He also shares insights on the significance of trends, fads, and the meticulous research process involved in professional logo design.
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