The Futur with Chris Do
Why Process is Better Than AI w/ Scott Clum | Ep 430
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Chris Do sits down with artist and designer Scott Clum to explore the evolution of snowboard and skate culture's visual language. In an era increasingly dominated by AI and push-button gratification, Clum champions the tactile, utilitarian process of making art and embracing the beauty of mistakes. Drawing from his 40-year career shaping brands like Sims and Morrow Snowboards, he unpacks the crucial difference between personal self-expression and commercial design. Creative professionals will discover why staying true to the manual process builds a more valuable creative perspective and get a glimpse into Clum’s upcoming print magazine, WALK.
Timestamps:
(00:00) - Intro
(01:15) - Personal versus commercial work
(04:13) - The value of utility and the design process
(07:02) - Transitioning from fine art to graphic design
(09:19) - AI tools and the loss of creative curiosity
(10:43) - 40 years of snowboard graphics with Sims
(14:22) - Building the Morrow Snowboards aesthetic
(16:18) - Hand-cut graphics and analog printing
(20:50) - Editorial design and the goal of the unexpected
(25:57) - Announcing WALK magazine
Check out today's guest, Scott Clum:
Website: https://www.scottclum.com/
Instagram: https://www.instagram.com/scottclum_design
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Check out Chris Do:
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