The Prof G Pod with Scott Galloway
Benchmarking, Brand Strategy, and Starting Fresh
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Show notes
Scott shares his thoughts on the House Judiciary Antitrust Subcommittee’s upcoming hearing with the CEOs of Amazon, Apple, Facebook, and Google. He also explains why your business should be in the game of benchmarking and addresses his failed Netflix prediction.
Then, Katherine Milkman, a behavioral scientist and professor of operations, information and decisions at the Wharton School of the University of Pennsylvania, joins to discuss decision making under stress, how to build productive habits, and why behavioral science is needed to get people to take vaccines.
Office Hours: funding a startup, a solution to lowering your tuition costs because of COVID-19, and building brand strategy around B2B or B2C.
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