The Colin and Samir Show
Why Instagram Changed Its Mind on Long Form Video
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Show notes
Adam Mosseri, Head of Instagram, breaks down Instagram’s move into long form, horizontal video (“features”) and TV. We ask what changed since he last told us long form wasn’t a priority, and how creators will get discovered and paid. Then we get tactical on sends per reach, carousels and underused features, before digging into AI and the future of social media.
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