Acquired

Chase Center + Summer Update

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Key takeaways

  • External media coverage, like the WSJ profile, can lead to unprecedented growth for a podcast, but such events are largely unpredictable and cannot be strategically planned.
  • Community-building around events and shared interests fosters a strong, organically grown audience, emphasizing the importance of personal recommendations over marketing hype.
  • The podcast's success is rooted in deep research, storytelling, and a format that prioritizes thorough analysis over interviews, though interviews are valuable for diversification.
  • Unpredictable 'outlier' stories—whether in business or media—highlight the importance of understanding extreme success cases as extraordinary and not replicable blueprints.
  • Personal life and family experiences are integrated into the hosts' lives, offering relatable insights into balancing parenting and professional pursuits, especially during summer.

Summary

Upcoming Live Event at Chase Center and Community Building

The hosts announce their first live show in over a decade, scheduled for September 10th at the Chase Center in San Francisco, in partnership with JP Morgan Payments. They emphasize the event’s significance as the biggest they’ve ever done, featuring notable guests including Mark Zuckerberg. Tickets are on sale at acquired.fm/sf, with two pricing tiers ($100 for floor seats, $50 otherwise), aiming to make the event accessible. The hosts encourage listeners to organize meetups around the event and highlight the community aspect, comparing it to Omaha’s tech event, emphasizing community, and supporting inclusive participation. Extra activities before and after the event are being organized, and they invite last-minute group bookings with a dedicated email.

Reflecting on Recent Achievements and Growth of the Podcast

The podcast hosts reflect on their recent milestones, especially after a Wall Street Journal profile led to a significant surge in followers and global chart-topping status on Spotify and Apple Podcasts. They share that over 317,000 new followers have joined since the WSJ article, doubling their audience from approximately 500,000 to over 800,000. They discuss the unexpected, almost miraculous nature of this growth, which resulted from a rare, 'lightning in a bottle' event — a major media feature that amplified their reach far beyond normal organic growth. The hosts emphasize that such outsized growth events are nearly impossible to plan, but they are grateful for the organic nature of their audience built through personal recommendations over the years.

The Power of Media and Outliers in Growth Dynamics

The hosts analyze how external media coverage, like the WSJ feature, can create outsized impacts that defy typical expectations. They note that their success underscores the idea that each great success story is highly idiosyncratic and unpredictable. They also touch on how the podcast’s core content features extreme outliers—companies that are monopolies or near monopolies in their fields—making lessons from them somewhat unapplicable for most businesses but fascinating for understanding exceptional growth. They caution against attempting to engineer such huge spikes intentionally but acknowledge the unpredictable nature of these opportunities.

Episode Format and Future Content Strategy

The hosts discuss the unique format of their podcast, emphasizing their focus on deep research, storytelling, and analysis through the classic 'four-hour' episode format. They contrast their approach with interview-based shows, noting that they occasionally feature interviews but primarily aim to deliver comprehensive narratives on business history and success. They introduce a new segment, ACQ2, dedicated to interviews with key figures like Joe Montana or CEOs of public companies, offering a different flavor of content. The hosts explain that this shift allows them to provide more varied content while preserving the core format of the main show.

Personal Carve-Outs and Summer Updates

Both hosts share personal updates and carve-outs, blending family life with their podcasting pursuits. Ben discusses a family trip to Disney’s Alani Resort in Hawaii with young children, recommending it as an ideal vacation for families with small kids. David talks about his experience running with a new Thule Urban Glide 3 stroller, specifically suited for outdoor activities with infants. They reflect on their summer hiatus, discussing how Father’s Day gifts and new experiences like Netflix’s 'Quarterback' and 'Receiver' series keep them engaged during the summer break, which allows them to recharge for the busy fall schedule.

Sponsors

  • J.P. Morgan Payments · A huge thank you to our friends at JP Morgan Payments for just pulling out all the stops. Their team is so awesome. It's like the acquired team has tripled or quadrupled in size for a few months here. Well, we all do this together. It really does feel like we are one.

Show notes

Summer greetings from Acquired! Two items for this “mini-episode”:

  1. Tickets arenow available for our live show at Chase Center in San Francisco, with special guests including Mark Zuckerberg (!). The show is Tuesday, September 10th, with doors opening at 5 PM for an hour of mingling with other listeners before the show starts at 6 PM. Huge thank you to the J.P. Morgan Payments team for being our incredible partner in making this happen. Tickets are almost gone so make sure you grab one ASAP — you don’t want to miss this night! https://acquired.fm/sf
  2. We also figured this is a good excuse to update you all on the state of Acquired — after an incredible first half of the year (including WSJ’s profile of the show) we are taking the rest of the summer off to recharge, parent our young children, and prepare for the big night in September. We hope you’re having a great summer, and we’ll see you live in the fall!

Carve Outs:

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© Copyright 2024 ACQ, LLC

‍Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.

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