Case Study – How Two College Kids Monetized Social Media and Made Millions

What is the creator economy? How can creators make money from their social media platforms? This is the story of how college friends Harry Gestetner and Simon Pompan created Fanfix – a platform for creators to monetize and engage their fanbase and create a recurring revenue stream. In over 18 months, they went from concept to being bought for 8-figures by SuperOrdinary. They discuss how to monetize a fanbase, engage Gen Z consumers, the vertical markets Fanfix works in, what's next in platforms and tools, and how two non-technical college students disrupted the creator economy.

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