Bootstrapped : The Lighter Side - The Podcast For B2B SaaS Founders

Align's CEO Doug Walner shares what it takes to get a startup growing and why creating and tracking processes is essential for success.

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Melissa and Align's CEO, Doug Walner, dive into a compelling conversation on the significance of fostering a company culture that champions the importance of processes and how to track and streamline them. During their discussion, Doug sheds light on the value of business coaching, distinguishing it from CEO coaching and why CEOs and their executive teams should wholeheartedly embrace this approach. Moreover, Doug provides insights into the construction of Align Technology's growth capital structure, sharing why they blended equity and non-dilutive funding.

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