Freakonomics Radio
How the San Francisco 49ers Stopped Being Losers (Ep. 350 Update)
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Show notes
One of the most storied (and valuable) sports franchises in the world had fallen far. So they decided to do a full reboot — and it worked: this week, they are headed back to the Super Bowl. Before the 2018 season, we sat down with the team’s owner, head coach, general manager, and players as they were plotting their turnaround. Here’s an update of that episode.
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