The Bootstrapped Founder
215: In Pod We Trust: How Creators Can Best Juggle Credibility & Sponsored Content
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Show notes
People would rather sift through fake AI results than see yet another ad. Something is happening in advertising, and the creator economy is affected greatly.
The shift towards trust-based advertising is a wake-up call for founders and creators when crafting their marketing strategy, as honesty, integrity, and trust are now essential components of a successful approach to outreach.
Here are the steps that you need to take to keep up with this development.
My new podcast project: Arvid & Tyler Catch Up / https://catchup.fm
The blog post: https://thebootstrappedfounder.com/in-pod-we-trust-how-creators-can-best-juggle-credibility-and-sponsored-content/
The podcast episode: https://share.transistor.fm/s/7ff5761e
The video: https://youtu.be/AZFbKUSmq_I
You'll find my weekly article on my blog: https://thebootstrappedfounder.com
Podcast: https://thebootstrappedfounder.com/podcast
Newsletter: https://thebootstrappedfounder.com/newsletter
My book Zero to Sold: https://zerotosold.com/
My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/
My course Find your Following: https://findyourfollowing.com
Find me on Twitter: https://twitter.com/arvidkahl/
This episode is sponsored by Pinto Financial. Check out their demo!