Should you be cold calling? Is there is a better way to get MSP clients?

Key takeaways

Lead with value instead of assuming the sale in cold calls.
Have clear roles and processes assigned for cold calling efforts.
Focus on achievable cold-calling metrics to gauge success.

Summary

The Value in Cold Calling

In this section, the podcast emphasizes that cold calling can indeed be effective for Managed Service Providers (MSPs), but it needs to be done with the right approach. Rather than presuming the sale or jumping directly to asking for a meeting, callers should lead with value. For instance, introducing a relevant cybersecurity briefing rather than a sales pitch can significantly increase engagement. This method softens the approach, making prospects more receptive.

Establishing Responsibilities in Cold Calling

A well-defined process for cold calling is crucial, including clear responsibilities for who makes calls, builds the prospect list, and reviews results. The podcast suggests that this structuring can streamline the calling process and make teams more effective. It's essential to determine who's responsible for each part of the cold calling journey.

Metrics for Success

The episode discusses the metrics MSPs should focus on to assess the success of their cold calling efforts. With success rates for cold calls often hovering between 3-5%, the podcast encourages listeners to aim for small, manageable goals. The idea of achieving ‘one to ten’ is suggested: if you make 100 calls, getting five positive responses or confirmations for events is a successful outcome. This incremental approach makes the process less daunting and more achievable.

Show notes

Should you be cold-calling? Do traditional cold-calling techniques still work in today's new economy? Is there a better way to get MSP clients? In this episode, our head of marketing, Lindsey Badillo breaks down how you SHOULD be cold calling and the cold call techniques that work in 2024.

Watch the full video on YouTube: https://youtu.be/646-o2D5b1g

POINTS TO LISTEN TO:

00:00 Should you be cold calling?

00:33 3 Things you need to do when Cold Calling

03:46 This is how to build a cold calling process

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