Building a Profitable MSP with Chris Wiser
This is how you stay productive as an MSP Owner
· Summarized
Key takeaways
- Prioritize sales and growth efforts as an MSP owner rather than focusing solely on technical issues.
- Embrace a mindset shift from control to delegation to unlock business growth.
- Consider outsourcing technical tasks while keeping sales and marketing in-house.
- Founders should lead the sales process to instill their passion for the company.
- Establish clear goals and a plan of action to enhance productivity and drive growth.
Summary
Prioritizing Growth Over Tech
Chris Weiser discusses the common struggle for MSP owners, which is prioritizing tasks. Many MSPs focus predominantly on technical issues rather than on sales and growth. While a strong technical foundation is necessary, Weiser emphasizes the importance of having a purposeful focus on business development. Just as one would not expect to lose weight without putting in the effort into dieting and exercising, MSP owners must actively prioritize their sales and marketing efforts to improve their businesses.
Mindset and Delegation for Success
The conversation shifts to the importance of mindset and delegation for MSP owners. Chris highlights that many MSPs tend to operate with a control mindset, which can become a bottleneck for growth. By shifting this mindset to one of leadership and delegation, MSP owners can unlock their potential to scale. Weiser shares insights from successful MSPs who have overcome this challenge by embracing the delegation of technical tasks while focusing on leading their businesses.
The Future of MSPs: Outsourcing and Managing Tech
Weiser shares a forecast on the future role of MSPs, comparing them to general contractors who manage various outsourced functions. He argues that MSPs should redefine their approach by focusing on sales and marketing internally while outsourcing technical support. This shift will enable MSPs to navigate new cybersecurity liabilities and better meet client demands. Weiser urges MSP owners to reflect on their business motivations and consider how they can strategically position their businesses for success.
The Importance of Founder-Led Sales
A critical takeaway from the podcast is the necessity for founders to lead the sales process before delegating to a salesperson. The guests emphasize that sales must be a top priority and that founders should be involved in the management training of incoming sales staff. Successful MSPs must ensure that their passion and vision for the company are represented in the sales pitch, as that enthusiasm cannot be replicated by someone outside the business.
Getting Practical with Productivity
In the final segment, Chris provides practical steps for improving productivity within MSP operations. He stresses the importance of having a clear plan, setting goals, and executing effectively. The conversation highlights that MSPs can achieve significant results by maximizing their focus on sales and operations. The success stories shared further illustrate how applying these methods can dramatically enhance growth.
Sponsors
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Show notes
Are you wondering how you can be more productive as an MSP owner? How can you stop wasting time and get more done? If you want to scale your MSP to 7 Figures and beyond, you need to have a productivity system to help you get there. In this interview, our CEO, Chris Wiser shares his secrets to staying productive as the CEO of 7 Figure MSP and back when he ran his own MSP.
Want to make sure your sales process is helping you grow? Book a call with our team: https://www.7figuremsp.com/get-started/
👉 Join us for our next marketing webinar here: https://7figuremsp.link/mktgiy
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Watch the full episode on YouTube: https://youtu.be/WjcIGUkmp5c
// OTHER RESOURCES TO HELP YOUR MSP GROW //
Find out how you stack up against other MSPs: https://7figuremsp.link/quizy
MSP Tech Stack Guide: https://7figuremsp.link/contractiy
MSP Contract Kit: https://7figuremsp.link/contractiy
Join us for our next live event: https://7figuremsp.link/liveiy
Join our 0 to 10K Program: https://7figuremsp.link/zeroiy /
// FOLLOW ME ON SOCIAL //
Join us on Skool for more free training and community: https://7figuremsp.link/7figskooly
Join our IT & MSP Owners 7 Figure MSP Skool Group: https://www.facebook.com/groups/ITMSPBOG
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