How to Build a Recognizable Brand Like Coca-Cola | Ep. #1481

In episode #1481, we share how you can build a recognizable brand like Coca-Cola, Microsoft, and Uber. The most important thing to know is that establishing a brand of that caliber takes endurance and consistency. You need to have a good product or service and deliver it well on a long-term basis. Tune in to hear how promoting your brand in the context of a story can help customers relate to it. 
 
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How to Build A Recognizable Brand Like Coca-Cola. 
[00:36] Consider the different things that come to mind when you think about Coca-Cola.
[00:50] The first thing you need to have a recognizable brand is a good product or service. 
[01:19] Brands are not built overnight – you need to deliver a good product consistently.
[01:25] The Coca-Cola formula kept moving around for many years. 
[01:47] The success of Coca-Cola shows us how important distribution channels are. 
[02:03] They offer a consistent product and have formed strong partnerships.
[02:20] Follow the rule of seven to ensure that your audience remembers your product. 
[02:43] Tell a captivating brand story that people like and can relate to.
[03:16] It takes time to create a recognizable brand, so don’t give up! 
[03:55] That’s it for today!
[03:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!
 
Links Mentioned in Today’s Episode:
 
Coca-Cola
Berkshire Hathaway
Nike 
Microsoft
Uber
 
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