7 Growth Hacking Examples You Can Learn From | Ep. #360

In Episode #360, Eric and Neil discuss 7 growth hacking examples you can learn from. Tune in to be inspired by how these companies skyrocketed their branding and acquired more customers using a few tactical strategies. If you want to grow your company effectively, it doesn’t hurt to look to the best!
Time Stamped Show Notes: 00:27 – Today’s topic: 7 Growth Hacking Examples You Can Learn From

00:37 – First is Dropbox 00:40 – Dropbox used pay-per-click to acquire more users
00:51 – Dropbox was making $60 in revenue per customer

01:23 – Second is Airbnb’s growth story 01:29 – Airbnb got people to post on Craigslist

02:08 – Third is SEMrush 02:16 – SEMrush started with a free usage model with the option to upgrade

02:56 – Fourth is Hotmail 03:05 – Hotmail added “sent from Hotmail” at the end of their email to generate signups

03:38 – Fifth is Hubspot 03:43 – Hubspot is a content marketing machine which drives a lot of signups
04:00 – Hubspot also decided to create free tools
04:10 – Hubspot can generate more leads from their free tools at a lesser cost

04:26 – Sixth is the Paypal case study 04:31 – For every signup, they gave away $20, then reduced this amount over time
04:46 – eBay was originally owned by Paypal

05:00 – Startups create press 05:20 – Startups are directing Facebook and Google’s paid traffic to pages that have incredible content written about them
05:54 – By directing traffic, PPC isn’t that bad and the conversion is quite high
06:18 – This only works for an authoritative site; the quality of content you have is what attracts people to sign up

06:35 – Marketing School is giving away a free 1 year subscription to Olark which is live chat software tool 06:48 – Subscribe, rate and review Marketing School

06:52 – Text MARKETINGSCHOOL to 33444 for those in the US

07:00 – That’s it for today’s episode!
3 Key Points: Make people WANT to know more about you and your product; the quality of your content is the means to do this.
Offering an initial incentive can drive signups to your product.
Create great press around your product to show the value of your product.
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