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How to Improve Your Mobile Conversions | Ep. #131
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Show notes
In Episode #131, Neil and Eric discuss how to improve your mobile conversions. Listen to know how you can optimize your mobile conversions and what to expect in Google’s upcoming changes for 2017.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Improve Your Mobile Conversions
00:32 – Google has changed things; they now have mobile index
00:52 – A description of how mobile pop-ups work
01:09 – Neil doesn’t use mobile pop ups and explains why
02:05 – “Optimize for conversions through the flow”
02:48 – Breakdown steps and forms
03:08 – There will be an interstitial update on pop ups in 2017
03:27 – Convertflow can show different offers to people
04:36 – Different conversion rates for people who already opted in
05:01 – Neil integrates CTAs in his blog posts
05:48 – Single Grain has an “opt-in” bar at the bottom of their mobile page
06:10 – Make sure your pop ups don’t take most of the screen
06:31 – Search Google interstitial penalty
06:38 – That’s it for today’s episode!
3 Key Points: Pop ups may not be a good option for mobile because of the small screen size.
If you break up your content into smaller, shorter pages on mobile, you tend to convert more.
Read about the changes Google is making to guide your 2017 website plans.
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