Marketing School - Digital Marketing and Online Marketing Tips
The Companies That Pay MILLIONS For Your Data…
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Show notes
AI labs are paying millions of dollars for company data through third parties, so should you sell yours? Neil says it depends on the business model, and Eric warns the labs will use that data to compete with you. Then a Bain study: only 6% of marketers say AI has had a significant impact on performance. Eric explains why that matches the top slice of any company, Neil shares the three places AI is actually winning for clients, and an a16z chart shows just 2.2% of households pay for AI. They explain why they stopped hiring clippers after YouTube's originality update, why niche videos bring qualified leads, and how Neil now picks topics from his sales pipeline. An honest episode on data and content.
Key takeaways
◾Do not sell data that lets the labs compete with you
◾AI only pays when it is aimed at work that moves revenue
◾Original, niche content beats clipped reach
Chapters
00:00 Should you sell your data to the AI labs?
02:06 Data is the moat as models converge
02:51 Eric's YouTube videos are driving leads
03:45 Bain: only 6% of marketers see AI impact
05:13 Neil asks: how many of you are growing?
06:10 Neil's top 3 AI wins in marketing
07:29 AI amplifies effort, and only 2.2% of homes pay
08:59 Why we stopped hiring clippers
09:58 YouTube's originality update for Shorts
11:54 Neil's team wanted 10 clip channels
12:58 Eric no longer needs an editor or a poster
13:32 Niche content brings qualified leads
15:27 Neil's channel: topics from the sales pipeline
16:52 Long form once a month, shorts twice
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