Marketing School - Digital Marketing and Online Marketing Tips
Ad Costs Will Continue To Skyrocket, Here’s How To Fix That #1682
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Show notes
In episode #1682, we give you actionable steps to decrease the amount you are spending on ads while continuing to keep conversions high. Advertising online means advertising in an auction-based environment, which means prices are not going to go down anytime soon. Hear how you can use product lear growth, A/B testing, solid SEO strategies, and more to hack online advertising today.
TIME-STAMPED SHOW NOTES:
[00:29] Today’s topic: Ad Costs Will Continue To Skyrocket, Here’s How To Fix That
[00:30] Social platforms are auction-based, meaning prices will keep going up.
[00:58] Optimize conversions to squeeze more revenue out of each visitor.
[01:32] Experience a new form of shopping and selling using B8TA.
[02:10] Experiment with product-led growth instead of paying per click.
[03:38] The compounding effects of a solid SEO strategy.
[03:47] Targeting people based on what parts of your site they interact on.
[04:10] Rotating between different versions of an ad.
[05:46] Partner with relevant products and splitting the costs.
[04:42] That is it for today!
[04:45] Go to marketingschool.io/pro to learn more about our free community.
Links Mentioned in Today’s Episode:
VWO
Optimizely
Google Optimize
B8TA
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