What Kind of Content Should You Publish on LinkedIn? | Ep. #72

In Episode #72 Eric and Neil discuss they type of content you should be publishing on LinkedIn. Listen as they tackle post-strategy for target audiences, the benefits of posting directly to LinkedIn, the metrics LinkedIn offers, and why you need a personal blog to supplement whatever you post on LinkedIn.
Time Stamped Show Notes: 00:29 – Today’s topic: What kind of content should you publish on LinkedIn?

00:45 – LinkedIn built up an organic traffic base
00:50 – Benefits of being able to publish on LinkedIn 01:12 – Posts rank on Google
01:29 – Eric syndicates his posts on LinkedIn

01:44 – The more content Neil posts on LinkedIn, the more contact requests he gets 02:02 – More contact requests results in more business inquiries

02:30 – Posting same content from your blog to LinkedIn doesn’t do as well as unique content
03:12 – Add your sites and projects to your LinkedIn profile
04:00 – Metrics on LinkedIn posts 05:06 – Writing specific, tailored content performs the best

05:57 – Google’s duplicate content vs syndicating on LinkedIn
06:56 – Blogging on LinkedIn doesn’t mean you don’t need a personal blog
3 Key Points: LinkedIn is has evolved from a nifty social media platform for professionals, into a networking juggernaut.
Utilize LinkedIn for content–it ranks on Google too!
Unique content does better than posting syndicated content.
Resources Mentioned:
LinkedIn – A social networking service where you can publish content
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Twitter @neilpatel
Twitter @ericosiu

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