Marketing School - Digital Marketing and Online Marketing Tips
#8: How to Start Your First Marketing Campaign
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Show notes
In Episode #8 Eric and Neil talk about starting your first marketing campaign. When your business is brand new, you may want to try to get as much traffic as possible—but what you really need to worry about is creating one-on-one relationships with your first few customers.
Time Stamped Show Notes: 00:25 – Where should you start your first marketing campaign? – “What worked for someone else won’t necessarily work for you.”
01:00 – Neil’s experience copying the campaigns of other companies
01:20 – “Throwing spaghetti on the wall.”
01:35 – Finding what sticks
02:00 – Picking one tactic that has the most potential
02:15 – Adding tools as you see success
03:00 – What’s your take on focusing on one area? – “That’s fine, just pick the one that sticks.”
04:00 – Growth for entrepreneurs
04:10 – one-on-one contact
04:30 – An example of this strategy
05:11 – “First hundred customers are all being acquired manually.”
05:30 – Those first customers are important
05:50 – Bad press when you’re starting out
06:10 – Driving traffic with blogs and ads
06:45 – Content marketing takes time
07:00 – Consider your cash flow
07:40 – With more money, focus on long-term strategies
08:00 – What channel would you avoid? – Partnerships.
08:30 – They have a low success rate.
09:00 – Content marketing
09:10 – Understand your audience first.
10:10 – Kissmetrics started with the wrong audience
11:10 – Subscribe to this podcast and leave a rating and review!
3 Key Points: You need to find the right marketing strategy for your specific business.
Find out who your audience is before you establish long-term marketing plans.
Avoid partnerships and content marketing when you are first starting out.
Resources Mentioned:
Kissmetrics – Neil’s company that went through a lot of marketing strategies
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Growth Everywhere
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