7 Best Ways For Marketers To Use AI RIGHT NOW, The Right Way To Approach Event Marketing In 2025

Eric and Neil dive into the revolutionary impact of AI on marketing, emphasizing tools like Gemini 2.5 and ChatGPT. They discuss how these technologies are enhancing creatives' workflows, enabling artists and marketers to generate visuals and ad concepts rapidly. By utilizing AI for art direction, marketers can develop campaigns faster, requiring less time from human designers but still necessitating their expertise for a polished finish. Neil shares an anecdote about a successful AI-generated ad campaign for brown shoes, underscoring the immediate and practical applications for marketing professionals.

The conversation shifts towards the underutilization of data analytics in marketing. Neil expresses frustration at the lack of actionable insights derived from marketing data, suggesting many marketers don't analyze their performance genuinely. He stresses the importance of setting up analytics correctly and using AI tools to identify patterns that can inform strategic decisions and increase profitability. As companies often waste marketing budgets without understanding their data, Eric and Neil emphasize the promise of future AI advancements that may automate data analysis and suggest actions.

The podcast highlights various AI tools that can optimize marketing processes. Eric introduces the concept of Model Context Protocols (MCPs), linking AI with applications like Google Drive and QuickBooks, allowing quick answers to complex queries. They discuss tools like Santa Labs for creating custom AI marketing agents that can automate repetitive tasks while still requiring human management to ensure effectiveness.

Delving into AI capabilities in creating marketing content, Eric mentions tools like 11Labs, which can now refine voice modulation and intonation in AI-generated narratives, enhancing video campaigns. They recognize the potential of AI in revolutionizing video marketing much like it has done with image generation. The duo also discusses custom outreach strategies utilizing AI-generated emails for link building, noting early tests indicate a boost in conversion rates.

The discussion transitions to event marketing, where Eric and Neil detail their strategies for choosing events wisely. They reflect on past experiences to refine their approach, acknowledging that while large crowds are beneficial, the relevance of the attendees to their business is essential. They discuss the importance of leveraging introductions and speaking engagements wisely to enhance brand recognition and generate potential leads, especially in corporates.

Lastly, they touch upon the ever-evolving landscape of speaking engagements, advising on how to evaluate events based on target audiences and the potential long-term benefits of building relationships with attendees. They conclude that while event participation can enhance branding, ensuring the right audience is present is crucial for maximizing impact.