Marketing School - Digital Marketing and Online Marketing Tips

The Secret to Collecting More Email Signups | Ep. #27

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In Episode #27 Eric and Neil give you some secrets to collecting more email signups. They’ll provide you with some useful tools, and they teach what makes someone want to give you their email.
Time Stamped Show Notes: 00:22 – How you can collect more email signups
00:38 – The importance of emails 01:15 – You have more control over your audience

01:25 – The easy way is to use an exit pop-up 02:00 – Hello Bar is a great place to start
02:25 – You can also use SumoMe

02:30 – Adding content upgrades to your posts 03:00 – Drive up your conversion rate

03:10 – Page takeovers 03:25 – Blends in with design and doesn’t look like a pop-up
03:50 – The power of a specific page takeover

04:30 – Use eBooks to generate traffic 05:10 – eBooks and partnerships
05:35 – Collect thousands of emails in a short time

05:45 – A helpful article on how to get tons of emails
06:33 – Building a product and using it to drive leads
07:15 – Tools are one of the most effective ways to collect emails 07:40 – It’s a way to give people value

07:50 – Animated GIFs for page takeovers
08:22 – Join us tomorrow!
3 Key Points: Using an exit pop-up is the easiest way to collect more emails.
Use products to drive leads.
Offer people something a value. That will make them actually want to give you their email.
Resources Mentioned:
ConversionXL, Conversion Rate Experts, and Swiped.co – Tools to help you run tests on your site

Wayback Machine – How to see what successful sites have done over time
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