Marketing School - Digital Marketing and Online Marketing Tips
6 Signs Your Agency Is About To Fire You As A Client
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Show notes
Eric and Neil break down how AI is changing software and what founders need to understand as user behavior, distribution, and product expectations keep shifting. They unpack why building around websites, dashboards, and traditional UI patterns may matter less going forward, and what happens when people increasingly want outcomes instead of more clicks.
They also get into what this means for marketers, agencies, and SaaS companies, why old funnels may become less effective, and where founders should focus if they want to stay relevant as AI changes how people discover, use, and buy software.
Key takeaways
◾ AI is changing what users expect from software.
◾ Founders may need to build for outcomes, not just interfaces.
◾ Websites, funnels, and traditional SaaS UX may matter less over time.
◾ Marketers need to think beyond clicks and landing pages.
◾ The companies that adapt faster will have a major advantage.
Chapters
(00:00) How AI is changing software
(03:12) Why traditional UI matters less
(06:48) What this means for founders
(10:21) Why websites and funnels may lose value
(14:37) What marketers and agencies should do now