Marketing School - Digital Marketing and Online Marketing Tips
How to Get Your Content into Google's Featured Snippet | Ep. #203
This episode isn’t summarized yet
Create a free account and summarize it. In a few minutes you’ll have the key takeaways and a section-by-section summary.
Show notes
In Episode #203, Eric and Neil discuss how to get your content into Google’s featured snippets. Tune in to learn how your content can land on Google’s 1st page, search results by optimizing your paragraphs, lists and tables.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Get Your Content into Google’s Featured Snippets
00:35 – The Snippet is also called ranking zero
01:21 – Optimize the paragraph after headline 1 for search engines to read them
02:11 – Google featured the snippets that answer questions with the proper keywords 02:47 – Think about what people type that is related to your field
02:50 – Use keyword tools like Google Keyword Planner
03:15 – You should be answering questions that can drive more organic traffic
03:56 – There are 3 key points to look at when you’re targeting featured snippets: 04:00 – First is the paragraph
04:15 – Next is a list and last is table
04:50 – For paragraph, the maximum number of words is 97 and average is 45
04:58 – For a list, maximum of 8 items and average of 4.2
05:04 – For a table, 3.6 average and maximum of 9
05:23 – From WordStream, snippets are most likely pulled from the results ranked on the 1st page of Google 05:51 – Look up the ranking of the pages in your niche using Google Search Console and type the keywords in the position box
06:11 – SEMrush and Ahrefs show which snippets are ranking
06:29 – That’s it for today’s episode!
3 Key Points: The Google Snippet is one of the best ways to increase organic traffic.
Google features the snippets that answer questions with the proper keywords.
Look up the keywords that is commonly used in your niche and utilize them.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.