Marketing School - Digital Marketing and Online Marketing Tips
Do NOT Sleep on X Money!
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Show notes
Eric and Neil start with X Money, which pays 3% cash back and 6% interest, and argue that the offer is under marketed and would get more people investing. They test an AI-written blog post on a client, who took it for human writing, then cover a time-on-page chart that compares human and AI content. They debate whether writing is thinking and whether a real name still beats AI copy. Dan Shipper's claim that newsletters are dying, from a writer with over 120,000 subscribers, leads to a debate on email, AI summaries in the inbox and whether YouTube is S-tier. They close on every channel getting more competitive over time. Human voice still earns the trust.
Key takeaways
◾X Money pays 3% cash back and 6% interest, but the 3% has fine print
◾A human byline near the title held readers longer in their time-on-page test
◾Eric and Neil dispute Dan Shipper's claim that newsletters are dead
Chapters
00:00 X Money: 6% interest
04:07 The AI blog post test
10:01 Potato, SpaceX and GrokBot
10:33 Writing is thinking
14:26 Which channels are S-tier
15:47 Are newsletters dead?
17:06 AI summaries and the inbox
18:46 Every channel gets more competitive
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