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How SEO Is Going to Change in 2018 | Ep. #465
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In Episode #465, Eric and Neil discuss how SEO is going to change in 2018. You’ll find out why that #1 spot in a search result is becoming more and more crucial for the purpose of voice searches. You’ll also hear what will affect your likelihood of appearing first.
Time Stamped Show Notes: 00:27 – Today’s topic: How SEO Is Going to Change in 2018
00:40 – Voice searches are becoming more and more popular
00:49 – If you’re going after a voice search, you’re only going to get one result 01:06 – Gaining the first position for search results is crucial
01:27 – Google has been investing so much into voice
02:00 – In Google’s algorithm, one factor is the brand query 02:12 – People are searching for keywords associated with the brand, like “Neil Patel SEO”
02:32 – It’s one of the hardest factors to manipulate
02:40 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 02:52 – Go to SingleGrain.com/giveaway to get your FREE copy
02:56 – That’s it for today’s episode!
3 Key Points: The use of voice search in mobile devices has been growing significantly.
The first spot in a search result is becoming more crucial as voice search will only show one result.
People are using brand queries that can affect a brand’s standing in a search result.
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