How Often Should You Be Emailing Your List? | Ep. #63

Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing!
In Episode #63 Eric and Neil talk about the art of emailing your list. Listen as they talk about the frequency with which you should email your list, how you can better preserve the trust between you and your list, and why email-based sales promotions should be both tactful and scheduled. 
Time Stamped Show Notes: 00:28 – Today’s Topic: How often to email your list
00:47 – Make your audience look forward to the next email
00:56 – Put value in your emails
01:11 – Email audience as long as they’re engaged
01:18 – Don’t send emails to people without engagement
02:14 – Send emails based on how often people engage
02:23 – Drip

03:07 – Tell a consistent story
03:27 – Consider what you are emailing
04:13 – Build trust with you audience before sending sales stuff
04:27 – Have a ratio between value content and sales emails
3 Key Points: Each email should make your audience look forward to the next.
You need to put value in each email.
Trust between you and your audience needs to be established.
Resources Mentioned:
Mailchimp – Another email system Neil mentioned

Drip – Email system mentioned by Eric
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NeilPatel.com
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