Marketing School - Digital Marketing and Online Marketing Tips
5 Ways to Combat "Content Decay" and Protect Your SEO Investment | Ep. #1288
This episode isn’t summarized yet
Create a free account and summarize it. In a few minutes you’ll have the key takeaways and a section-by-section summary.
Show notes
In episode #1288, we share five top ways to keep your content fresh and relevant, thereby protecting your SEO investment. Upgrading or adding a few paragraphs to your content is a simple way to boost the traffic to a post. Tune in to hear how you can leverage your best-performing pages to help those that are decaying.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Five Ways to Combat Content Decay and Protect Your SEO Investment.
[00:34] An explanation of what content decay entails.
[01:18] Upgrade or add to your content to keep it fresh and relevant.
[01:28] Sometimes simply adding a paragraph or two can boost your traffic.
[01:41] When you might want to consider deleting your decaying content.
[02:24] Consolidate by creating a power page that links up all your posts.
[03:13] Use Google Search Console to check which pages dropped the most.
[03:45] Link poor performing pages to ones that are still going strong.
[04:05] Utilize the awesome, free content decay feature inside of Clickflow.
[05:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
Links Mentioned in Today’s Episode:
Google Search Console
ClickFlow
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.