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Neil & Eric's Best Unexpected CRO Wins | Ep. #26
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Show notes
In Episode #26 Eric and Neil talk about their CRO “wins.” These unexpected successes drove more traffic and closed more sales. Learn what you can do to see the same results.
Time Stamped Show Notes: 00:22 – The best unexpected/weird CRO wins
00:39 – Conversion rate optimization: CRO
01:15 – SEO and CRO go hand in hand
01:30 – How Eric made transcripts for videos to boost SEO
02:10 – Letting people “log in” with Facebook, Twitter, or Google instead of using form fields
03:00 – Moving products out of the eye frames
03:40 – Using a story format
04:20 – There are a lot of tests you can run 04:30 – ConversionXL, Conversion Rate Experts, and Swiped.co
04:40 – The Wayback Machine
04:58 – Check out Google Search Console 05:10 – Take the keywords from Google and run a test
05:35 – See an increase in traffic after 30 days
06:06 – A final test: update posts over and over 06:40 – Updated posts move higher in the rankings
07:15 – Leave us a rating or review! Let us know what you like and what you don’t!
3 Key Points: SEO and CRO go hand in hand.
Use stories to get better results.
Update your posts to move them higher up in the rankings.
Resources Mentioned:
ConversionXL, Conversion Rate Experts, and Swiped.co – Tools to help you run tests on your site
Wayback Machine – How to see what successful sites have done over time
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