Marketing School - Digital Marketing and Online Marketing Tips

How to Use YouTube to Generate More Revenue | Ep. #43

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In Episode #43 Neil and Eric hammer out the realities surrounding YouTube advertising. Want the two-word summary?—it’s awesome! YouTube advertising is one of the easiest ways to revolutionize your business, listen as Neil and Eric show you how.
Time Stamped Show Notes:  00:30 – Does YouTube advertising REALLY work for your business? 00:38 – It’s a hidden GEM!

00:55 – Any time you’re running display, you’re looking for TRACTION more than anything
01:45 – Going all-in with YouTube advertising saved a company
02:10 – At CrazyEgg, YouTube advertising generated more revenue in one month than any other medium
02:52 – Check out Tai Lopez
03:33 – YouTube advertising is extremely profitable—but it is expensive to set up and it’s a lot of work
04:05 – Bid on pre-roll and search ads 04:40 – Leads coming in at less than $1 a pop

05:10 – For Growth Everywhere, we’re targeting entrepreneurial viewers
05:39 – Other people being lazy is your opportunity
06:41 – The key to getting an add that works really well is answering objections
07:47 – When people watch your ad and don’t buy, hit them with another ad, retarget them
08:30 – Get in on YouTube ads while the costs are low
3 Key Points: YouTube advertising is cheap right now but it won’t be forever.
Someone else’s laziness is your competitive advantage.
When your ad doesn’t resonate, retarget, retarget, retarget!
Resources Mentioned:
Tai Lopez – A guy who did YouTube advertising RIGHT
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NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu

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