Marketing School - Digital Marketing and Online Marketing Tips
How to Get People to Open Your Emails | Ep. #18
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Show notes
In Episode #18 Eric and Neil talk about how to get people to open up your emails. They’ll teach you how to up your open rates and avoid the spam folder.
Time Stamped Show Notes: 00:25 – How to get more people to open up your email.
00:50 – Don’t just test the subject line
01:05 – The sender name makes a huge impact 02:10 – Use a person’s name or a company name
02:30 – What are good open rates? 02:40 – Look at unique opens.
03:00 – Don’t let your open rates drop under 20%
03:20 – Remove people who aren’t opening your emails for several months
03:40 – Don’t waste money sending emails to people who aren’t interested
04:00 – Maropost and Infusionsoft
04:15 – An email hack 04:25 – Put emojis in your subject line to get people’s attention
05:00 – Lower-cased, casual subject lines
05:50 – Examples of good subject lines
07:00 – Personalized subject lines, using the first name 07:40 – It makes it more relevant
09:10 – Doing something that makes you stand out
09:25 – Watch out for being marked as spam
10:20 – See you tomorrow at our next episode!
3 Key Points: Don’t let your open rate fall below 20%.
Look at your subject line as well as the sender name that you use.
Make your subject line unique and personal.
Resources Mentioned:
Maropost and Infusionsoft – programs to use for sending out emails
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