SEO Strategy: Why 'Versus' Pages Are Your Secret Weapon

Why versus pages are your secret SEO weapon. Noah Kagan shipped 19 SEO pages from a $20 Mac app and got six sales in three days, and Eric breaks down the two page types every product needs: versus pages and best-for guides. Neil adds two fixes, getting other sites to publish them and comparing the brands ChatGPT and Claude already recommend, and says comparison pages drive more revenue than listicles. Then Instinct: 10% daily growth, 40% of users adding a card, and why Neil would sell it to Apple. Sam Lessin says there is no moat in AI agents, Neil's Muse test turns hundreds of drafts into three sent emails, and Outrank's data shows sites with 400+ links got 115% more Google clicks. A practical episode on SEO and AI agents.

Key takeaways

◾Build versus and alternative pages for the competitors AI already cites

◾AI agents have little loyalty, so the product has to keep earning it

◾Linkable assets still move Google clicks

Chapters

00:00 Noah Kagan's 19 SEO pages and 6 sales

01:16 Neil: get other sites to publish your pages

02:38 Listicles are the new links

03:39 Comparison pages drive more revenue than listicles

04:02 Instinct: 10% a day, 40% add a card

05:21 Neil: Instinct should sell to Apple

06:37 Eric bets the founder sells

07:39 Apple could build this itself

08:24 Sam Lessin: there is no moat in AI agents

10:02 Neil's Muse test: hundreds of drafts, 3 sent

13:47 Every's personal agent comparison

14:24 Jev as a classifier for a fraction of a penny

16:36 Nobody is loyal to an AI product

17:37 Outrank: 400+ links, 115% more Google clicks

19:48 Neil: building something good? Ignore the hate

20:58 Linkable assets beat bought links

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