Marketing School - Digital Marketing and Online Marketing Tips
The Bare Minimum You Should Do With Every Blog Post You Publish | Ep. #563
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Show notes
In episode #563, Eric and Neil lay out what they do with their blog posts and how it helps them succeed. Tune in to hear some great blogging tips!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: The Bare Minimum You Should Do With Every Blog Post You Publish
[00:38] Neil thinks he’s published 6,000-7,000 blog posts.
[00:57] Neil always has a simple checklist for writing blog posts.
[01:12] When using BuzzSumo, you need to look at what has worked in the last year.
[01:33] Go after social traffic and search traffic (SEMrush).
[01:52] Come up with better headlines, outline the post, then complete it.
[02:11] Go above and beyond and be super thorough.
[02:21] Add custom images from stock photos or graphs.
[02:31] Email everyone you link out to in your post.
[03:00] Reach out to everyone who shared similar articles and direct them to your article.
[03:38] Take the article and put it into Ahrefs and see who links to it.
[04:05] Eric’s strategy: automate the process of sharing to your social channels using Zapier.
[04:39] Blogging Checklist is a great plug-in for WordPress.
[04:55] Have a word count, image count, source count, etc. and put it on the checklist.
[05:24] Think about how to upgrade or repurpose your content.
[05:43] That’s it for today!
[05:45] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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