How to Hire an SEO Agency | Ep. #191

In Episode #191, Eric and Neil discuss how to hire an SEO agency. What questions should you ask? What are great signs that prove the agency is and will be successful? Tune in to learn how to investigate a great SEO agency and why it’s worth doing your due diligence before you make that hire. 
Time Stamped Show Notes: 00:27 – Today’s topic: How to Hire an SEO Agency

00:46 – Always look at referrals 01:11 – A referral is the first line of offense and defense

01:25 – Look at the previous work of the SEO agency
01:50 – Before hiring an agency, ask them the changes they’d make to your website 02:02 – You can also ask what’s wrong with your website and how much traffic they can generate for you

02:40 – Ask the agency their process: 02:48 – Each agency is different
03:35 – Look at organic traffic and organic conversion
04:00 – There should be alignment from the get go

04:07 – Ask the agency to explain their expertise
04:50 – See what tools the agency uses internally 05:00 – Ahrefs and Keyword.io are good examples

05:35 – Check for references
06:15 – Ask the agency for their rankings and results for their own website 06:30 – Some agencies don’t rank well
07:06 – If they can rank their own website, there’s a greater chance that they can rank you

07:15 – That’s it for today’s episode!
3 Key Points: Referrals are a great way to see how the SEO agency has performed in the past.
If an SEO agency can rank their own website well, chances are they can do it for you, too.
Do your due diligence with the agency you’re about to hire – you’ll be working with them for quite some time.
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