Who Should Your First Marketing Hire Be and Why? | Ep. #67

In Episode #67, Neil and Eric discuss the importance of making a marketing hire—who it should be and why. Listen as Eric and Neil enumerate the positions you’ll want to fill in first, why getting somebody smarter than you is essential, and how paying a smaller salary with bonuses makes marketers work harder.
Time Stamped Show Notes: 00:28 – Today’s topic: Who should your first marketing hire be? 00:50 – Hire an executive assistant

01:26 – If you understand marketing within your organization, hire someone who compliments you
02:10 – Don’t hire someone with the same skill sets as you have
02:22 – You want people who are self sufficient
02:34 – Why you should not hire a big person
03:28 – You need a person that can evolve into a growth hacker
04:00 – In interviews, ask what applicants would do differently
04:24 – Hire someone tactical
05::26 – Your job as CEO is to hire people who are smarter than you
06:06 – It’s very hard to find great marketers
06:19 – Put people through a trial period
06:57 – Referrals is number one
07:11 – Forced Hiring Growth Everywhere

07:51 – Pay a smaller salary and pay a portion as a bonus
08:26 – That’s it for today’s episode!
3 Key Points: Hire people who are smarter than you.
Don’t hire “big people” if you’re still starting.
Paying a smaller salary with bonuses will make your marketer work harder.
Resources Mentioned:
Forced Hiring Growth Everywhere – Use this tactic to laser target marketers.
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Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu

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