Simple Strategies to Improve Your Lead Generation | Ep. #41

In Episode #41 Neil and Eric talk about how to generate more leads. Neil stresses the importance of not just getting people to sign up, but getting qualified leads that are viable for your business. Learn as they share.
Time Stamped Show Notes:  00:30 – How to generate more leads for your website
00:39 – Tools you can use 00:40 – Hello Bar

00:45 – SumoMe

01:03 – Figure out why someone should become a lead
01:19 – Give something to convert them into a lead
02:15 – Make sure content is categorized 02:35 – Segmenting your audience
02:57 – Example on marketing funnel post
03:15 – Give a bonus on the topic

03:39 – Sending people to case studies
04:33 – It’s about getting qualified leads
05:01 – Taking people down to a long funnel
05:16 – Putting click to action after getting leads to sign up 05:35 – Drip and Infusionsoft

05:50 – Make sure to segment people from your website 06:04 – Lead scores

06:39 – Breaking leads into multiple steps
07:14 – Try storytelling as a strategy
07:53 – Test your call-to-action buttons
08:59 – Let them fill out what they want to fill out
09:20 – That’s it for today’s episode!
3 Key Points: Give something to people to convert them into a lead.
It’s not about having a lot of leads; it’s about getting qualified leads.
Storytelling is a strategy that engages people to convert.
Resources Mentioned:
Hello Bar – tool to collect more emails

SumoMe – tool for having takeovers or pop-ups

Drip – email service provider

Infusionsoft – another email service provider
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NeilPatel.com
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Twitter @neilpatel
Twitter @ericosiu

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