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How to Use LinkedIn for Marketing | Ep. #80
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Show notes
In Episode #80 Neil and Eric talk about how you can use LinkedIn for marketing. Listen to learn about new features that are entering the LinkedIn fold, how to make the most out of your profile, and get tips on how to broaden your network on the platform.
Time Stamped Show Notes: 00:28 – Today’s topic: How to use LinkedIn for marketing
00:42 – LinkedIn has new features this 2016 One-click form fill outs
Conversion tracking
01:23 – Blast out marketing to your whole contact list
02:06 – Add a project section to your profile page
02:48 – Join LinkedIn groups
04:04 – Look at your profile and keep visiting other people’s profiles
05:09 – If people add you back, take a step ahead and warm up
05:42 – Make your profile very specific
05:57 – The more general your profile, the less leads you get
06:55 – Conversion tracking on LinkedIn
07:57 – Add similar people within LinkedIn
08:25 – Upgrade your account and start adding more people
08:50 – Make sure you’re sharing on your profile
09:17 – That’s it for today’s episode!
3 Key Points: Make use of each platform’s new features–they are in there for something.
Manual marketing strategies pay off.
Remember to build a relationship first before you promote or advertise yourself to people.
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