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What Marketing Tactics You Should Do Regardless of ROI | Ep. #296
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Show notes
In Episode #296, Eric and Neil discuss the marketing tactics you should do regardless of ROI. Tune in to learn why Neil’s biggest tactic is to focus his energy on everything to do with branding and how helping others and fostering an attitude of goodwill is building for long-term relationships AND success.
Time Stamped Show Notes: 00:27 – Today’s topic: What Marketing Tactics You Should Do Regardless of ROI
00:36 – The biggest tactic that Neil loves is doing anything with branding 00:44 – Everyone in marketing thinks about ROI, but you don’t need an ROI for everything
01:20 – Branding is what causes your company and business to be on top of people’s minds
01:25 – “Having a big brand is amazing and you have to strive to have that”
01:47 – People are always giving unsolicited advice 02:07 – When Eric receives comments, he knows that he is on the right track
02:29 – “Just stick with things when you know that you’re on the right track”
02:37 – Neil likes helping people 02:46 – “I believe it creates goodwill”
02:49 – Neil doesn’t want to make money out of it and just wants to help people
03:21 – This year, Eric started with his monthly dinner and happy hour and he hasn’t gotten any ROI; he also doesn’t care 03:34 – Eric’s ROI is being able to connect people together
03:56 – When you do things without thinking about ROI, it is for long term and the results are better
04:22 – Marketing School is giving away a free subscription to FunnelDash which helps you track the lifetime ROI of your Facebook campaigns 04:42 – Subscribe, rate and review Marketing School
04:46 – Text MARKETINGSCHOOL to 33444
05:06 – That’s it for today’s episode!
3 Key Points: When go far and beyond the call in helping people, it will create loyalty which will eventually convert people into customers.
It’s not always about ROI—sometimes it’s good to just help others and create that sense of connection and goodwill.
Branding is what makes people want to buy and it’s a long term process.
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