Marketing School - Digital Marketing and Online Marketing Tips

The Best Way to Research New Blog Topics | Ep. #52

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In Episode #52 Neil and Eric discuss the all-too-common challenge of finding great ideas for blog topics. Listen as they share a number of their favorite tools, proven techniques, and secret sources for marquee content.
Time Stamped Show Notes:  00:23 – Today’s topic: How to research new blog topics?

00:42 – Hold weekly meetings and crowdsource idea generation
01:00 – You can also tap into your email list
01:50 – Tap into feedly.com

02:05 – Neil only sources his audience for blog/podcast topics
02:31 – What type of problems are you hearing about again and again at conferences and industry events?
02:50 – BuzzSumo and Brian Dean's Skyscraper Technique

04:00 – TrackReddit

04:48 – Tap into article sub-headers and use those sub-headers to create individual posts
05:30 – What have people engaged with in the past?
06:56 – Digital Marketer – Headline Ideas

07:15 – Aaron Ageis Quick Sprout

3 Key Points: Tap into the hive mind (aka the crowd).
Listen into your industry’s buzz.
Try transforming sub-headers from older content into stand-alone pieces.
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NeilPatel.com
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