Marketing School - Digital Marketing and Online Marketing Tips
#9: Breaking Down Retargeting
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In Episode #9 Eric and Neil break down retargeting. Today, retargeting has made huge leaps and is a great resource that you should utilize in your marketing.
Time Stamped Show Notes: 00:25 – What’s retargeting? -- Ads the follow you from website to website
01:00 – Now retargeting has grown a lot
01:50 – Helping you build relationships with people
02:05 – Options today
02:20 – Example of an ad on marketing funnels
02:50 – Giving people more opportunities to act, or to buy
03:20 – “Turn all those people who said no into saying yes.”
03:35 – “Show them something different.”
04:00 – “Remarketing is like marriage and dating.”
05:05 – Digital Marketer Traffic Temperatures
05:40 – Cold traffic
06:30 – Segmenting who you’re going after
07:20 – Marketing for a local business
07:40 – Look-alike audiences
08:30 – An option to target cold audiences
08:45 – Start with Google and Facebook
10:05 – Targeting people from your email list
10:45 – Subscribe to this podcast and leave a rating and review!
3 Key Points: Retargeting helps you build longer lasting relationships with your audience.
Give people more opportunities to buy your service or product.
When you’re first starting out, try Google and Facebook for your retargeting.
Resources Mentioned: Digital Marketer Traffic Temperatures – An article that will break down the different levels or “temperatures” of traffic for you
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