Are Marketing Certifications Worth It? | Ep. #35

In Episode #35 Eric and Neil debate whether marketing certifications are worth it—and here’s a hint: they’re not! Certifications are much like college degrees. They may get you in the right direction, but they will not give you the real experience that you need.
Time Stamped Show Notes: 00:24 – Are marketing certifications worth it? No!
00:45 – Most certifications take very little effort. 01:00 – It teaches you nothing.
01:15 – You need practical experience.

01:30 – One example of someone on Neil’s team 01:50 – It comes down to experience.

01:58 – Eric tried to get everyone on his team certified, but that didn’t really help anything.
02:35 – You’re better off learning on your own.
03:00 – Prove that you have real world skills.
03:10 – Certification is a starting point. It does not qualify you.
03:30 – Certifications are like college degrees. 03:45 – Neil’s friend who hires kids from Stanford.
04:05 – They are generating zero sales.

04:35 – It’s a resume builder, but it won’t help your business.
05:00 – Neil’s first experience with internet marketing as an intern.
05:45 – Internships give you real experience. 06:05 – Look for a free internship first.
06:25 – Employers don’t want to have to hold your hand.

07:00 – Don’t waste your time with certifications.
07:55 – That’s the end of this episode!
3 Key Points: Certifications just teach you how to memorize things.
You need to get real, practical experience.
Don’t waste your time with certifications!
Resources Mentioned: N/A
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.