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When Is It Time to Give Up on a Marketing Campaign? | Ep. #183
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Show notes
In Episode #183, Eric and Neil discuss when you should give up on a marketing campaign. Tune in to find out if it is the right time to give up your current marketing campaign or whether it’s time to just pause it. Neil also shares from his own personal experience with spending on branding and how his return on investment didn’t come until years later.
Time Stamped Show Notes: 00:27 – Today’s topic: When Is It Time to Give Up on a Marketing Campaign?
00:58 – Have specific goals, objectives, and have a timeline
01:05 – Set your smart goal, initially
01:18 – Have the right mindset
01:36 – If a marketing campaign doesn’t work at first, you can pause it and not shut it down 02:06 – Neil had spent on branding, but it wasn’t generating money
02:30 – After 6 years, Neil is now getting a big ROI from branding
03:15 – Paid acquisition is a short term campaign where you should get a ROI in just a few months
04:05 – Marketing requires reiteration
04:30 – The traction of YouTube ads
05:25 – Always put a timeline on whatever you’re doing
06:00 – That’s it for today’s episode!
3 Key Points: Just because something isn’t working right now, doesn’t mean it won’t work in the future.
Setting a timeline for your marketing campaign makes you more productive and can save you some money.
Have specific goals and objectives to guide you.
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