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How to Increase Your Rankings Through Topical Content | Ep. #100
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In Episode #100 Eric and Neil talk about how you can increase your rankings by having thorough, topical content. Listen to understand why “extended content” doesn’t necessarily mean it’s “thorough content” and how it’s not about the amount of content but the depth of the topic.
Time Stamped Show Notes: 00:28 – Today’s topic: How to increase your rankings through topical content
00:40 – What topical content is 00:52 – Most websites will create topics and pages instead of just one page with all the topics
01:24 – Make the pages in depth
01:34 – Some sites talk about things that are not so relevant to the main topic
02:33 – Google the word ‘hub and spoke’
03:03 – Neil’s hub page
03:49 – Neil and Eric started consolidating their pages
04:11 – Focus on one page to make things easier
04:17 – Qualaroo is a good example
04:30 – It’s not about producing the most amount of content
05:30 – Don’t extend your post just for the sake of doing it
05:47 – Brian Dean’s 1 Million SEO Results
06:20 – Don’t worry about adding a ton of pages to your site
06:39 – That’s it for today’s episode!
3 Key Points: Master the art of the hub and spoke.
Stick to your topic – too many additional topics can be irrelevant.
It’s not about having THE MOST content; it’s about the most thorough content.
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