Marketing School - Digital Marketing and Online Marketing Tips
What To Do When You’re Not Seeing Marketing Results | Ep. #124
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In Episode #124 Neil and Eric talk about what you should do when you don’t see the marketing results you were looking for. Listen to learn about the elements you might be missing in the marketing equation, and hear them discuss the common causes for campaigns struggling to yield results.
Time Stamped Show Notes: 00:27 – Today’s topic: What you should do when you’re not seeing marketing results
00:44 – Starting with paid advertising will take you 2-3 months before you start setting any measurable results
01:02 – Be patient, above all be patient—it’s prove to work, but not quickly
01:31 – Your analytics and your data will tell you where your weaknesses are so pay attention to them
01:58 – Ask people questions with the help of Qualaroo
02:15 – Eric shares an example of a company he worked for in the past where the marketing was really struggling 03:01 – A lot of people make the mistake of thinking they’ll hit their targets immediately
03:35 – Not every campaign needs to work, just one or two
03:45 – Test, test, and test some more until you find something that sticks
04:37 – Have a tool like Trello or Growth Hackers Projects to help you organize ideas
05:02 – Brian Balfour’s testing framework
05:20 – Have different goals for different campaigns
05:46 – Look at all the technical stuff—get in the weeds and roll around
07:00 – Set up the correct KPI to monitor progress
07:56 – That’s it for today’s episode!
3 Key Points: Great marketing takes time to build.
Know your data to understand what’s happening to your campaigns.
In marketing, you need to make continual improvements over time.
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