Marketing School - Digital Marketing and Online Marketing Tips
The Best Marketers Are Becoming Part-Time Engineers
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A Procter & Gamble study shows every single role is now part marketing and part engineering, whatever the job title says. Eric maps it to the Coinbase pot-of-one idea and admits he builds more than he used to. From there: how Palantir landed and expanded on the cheap with forward-deployed engineers, why today's wow is tomorrow's average, and a long practical walkthrough of running ChatGPT Voice as a hands-free agent that controls the other agents on his machine.
Key takeaways◾Every role is converging on part marketer, part builder, regardless of title◾Forward-deployed engineering is a sales motion, not an engineering one◾Voice is the interface that makes an agent stack usable while you do other things
Chapters00:00 Everyone Becomes a Builder07:50 AI Changes Workflows12:47 Voice Agents at Work