Marketing School - Digital Marketing and Online Marketing Tips
How to Design Lead Nurturing & Lead Scoring Campaigns | Ep. #99
This episode isn’t summarized yet
Create a free account and summarize it. In a few minutes you’ll have the key takeaways and a section-by-section summary.
Show notes
In Episode #99 Eric and Neil share how you can design lead nurturing and lead scoring campaigns for your business. Listen to know whether you’re on the right track in nurturing and scoring your leads, when you need to set up a reengagement process, and when it’s just time to let go of a lead.
Time Stamped Show Notes: 00:28 – Today’s topic: How to design lead nurturing and lead scoring campaigns
00:42 – Google about Marketing Funnel – SingleGrain and Kissmetrics
01:01 – What SingleGrain does
01:48 – When people opt in, tag them in a certain way
02:00 – Don’t ask too many questions on a page 02:10 – Break down the process into 3 pages
02:45 – Take the best leads and cross reference with tools
03:30 – Lead scoring leads
04:02 – Drip and Infusionsoft
04:24 – When your threshold is reached, mark them as a qualified lead
05:07 – Nurture and have a good marketing funnel
05:47 – If the lead isn’t engaged, they aren’t likely going to close
07:04 – Make a reengagement campaign
07:36 – Frank Kern Setting Up Contingencies
08:04 – You have to plan first before diving in
08:31 – That’s it for today’s episode!
3 Key Points: It’s all about the messaging and who you’re taking to.
The biggest mistake you can do is to put all your questions on one page.
If there’s no engagement, the lead wouldn’t probably close.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.