Marketing School - Digital Marketing and Online Marketing Tips
A Stupidly Simple Way to Increase Your Time on Site by 19% | Ep. #664
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Show notes
In episode #664, Eric and Neil discuss a simple way to increase your time on site. Tune in to hear what you can do to give users a great experience.
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: A Stupidly Simple Way to Increase Your Time on Site by 19%
[00:35] Time on site meaning, time visitors spend on your site.
[00:41] If you can increase the time spent on your site, Google will see this and up your ranking.
[00:50] If you have a high time on site, you're less likely to get hit by the Google Panda Update.
[00:56] The panda update is all about measuring quality.
[01:30] If your time on site is low, it’s a negative signal.
[01:50] You want to deliver a good experience.
[01:53] Amazon recently came out with a product called Amazon Polly.
[01:57] Amazon Polly takes your text and converts it into an audio file.
[02:14] Using this increased Eric and Neil’s dwell time by 19%.
[02:25] Use the Polly WordPress plugin.
[02:50] Make sure you add videos to your blog posts!
[03:04] This has increased Neil’s dwell time.
[03:25] Embed the videos wherever it makes sense.
[03:55] Use Pocket on your mobile device: it’s a text-to-speech tool.
[04:05] It will read articles to you.
[04:08] That’s it for today!
[04:12] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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