Should You Guest Post or Blog on Your Own Property? | Ep. #102

In Episode #102 Eric and Neil talk about whether or not you should do guest posting on other websites and blogs or just post on your own. Listen to learn the pros and cons for both options and why blogging now is much harder than it was before.
Time Stamped Show Notes: 00:28 – Today’s topic: Should you do guest posting or blog on your own property?

00:50 – If Eric is to pick one, he’ll pick writing on his own website
00:55 – Build on your own
01:09 – All great content should be your investment in your property
01:37 – Neil picks guest blogging
02:33 – The market changes
02:47 – Sites that get the highest quality of content tend to get most traffic
03:04 – Neil changed his blogging patterns on his website
03:24 – Blog thorough, in-depth content
04:44 – Guest blogging let’s you have quicker traction
05:16 – Choosing depends on where you sit
05:56 – Neil is cutting his guest posting in America
06:20 – Guest posting helps build your brand
06:36 – Shifting strategies
07:04 – Blogging is not as effective as it used to be
07:25 – Ahrefs’ in-depth study regarding guest posting

08:44 – Blogging is tough now
09:33 – Most people won’t go through the journey of posting content
11:01 – Blogging is just one way to go about growing
11:56– That’s it for today’s episode!
3 Key Points: Blogging, either on your own site or another, has pros and cons.
What are your goals? Iron those out before committing to a guest post.
Keep your BEST content on YOUR digital properties.
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