Why You Should Keep Your Old Content Updated | Ep. #84

In Episode #84 Neil and Eric talk about why you should keep your old content updated and how you should do it. Listen to learn how deleting old pages can help you get more traffic, and the tools you can use to make sure your web content is up to date.
Time Stamped Show Notes: 00:28 – Today’s topic: Why you should keep your old content updated

00:36 – Listen to SPI200 podcast episode and read Moz

01:02 – Make an audit of all the content you have
01:24 – Make sure you’re tracking closely
01:41 – Use the right keywords and build back links
02:01 – Use keywords that generate traffic – use Ahrefs or Google Keyword Planner

02:56 – Strategize by updating or deleting your content
03:42 – Link internally by using any Related Post Plugin in WordPress

04:18 – Check Yoast SEO Plugin for indexing
04:43 – Having more back links mean you can have more pages
05:19 – The key is not to lose links when you do pruning
05:41 – Don’t just remove pages! Redirect them
05:57 – Delete pages or consolidate your posts
06:43 – What Hub and Spoke content strategy is
07:42 – Don’t base pruning on just traffic!
08:52 – That’s it for today’s episode!
3 Key Points: Knowing the content you already have and what you want to add is the way to start.
Keeping your content up to date means you need to monitor news and trends closely.
Remember that you don’t want to lose links when deleting pages so redirect them instead!
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NeilPatel.com
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Twitter @neilpatel
Twitter @ericosiu

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