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How to Do Content Marketing on a Budget | Ep. #735
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In episode #735, Eric and Neil discuss how to do content marketing on a budget. Tune in to hear what steps you can take to save some money.
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How to Do Content Marketing on a Budget
[00:45] Right now, Eric is cutting his content marketing budget.
[01:00] They decided to collaborate or work on getting guest posts.
[01:47] KissMetrics grew by reaching out to other content marketers and offering a platform.
[02:27] You can get people to write for free if you offer publicity and other opportunities for exposure.
[03:15] There are a lot of writers out there writing well-researched long-form content.
[03:52] Infogram or Canva are great ways to repurpose content and turn it into infographics.
[04:35] The content re-usage framework is a great line of thinking and a great way to save money.
[05:32] That’s it for today!
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