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How Neil & Eric Run Marketing Experiments #2078
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In episode #2078, Neil and Eric talk about how they run marketing experiments. Find out how Neil and Eric choose their experiments on a weekly basis, what tools you should use for marketing experiments, and how to test different parts of your funnel. You’ll also learn why you should choose the experiments that you expect will give the best results and which are also easy to implement. Tune in to hear it all!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How Neil & Eric Run Marketing Experiments
[00:25] An overview of testing and how to run marketing experiments.
[01:11] How Neil and Eric run marketing experiments.
[01:48] Why testing different parts of your funnel is key.
[02:03] Some of the tools you can use to run experiments.
[02:19] How Eric and his team choose which ideas to test using the ICE model.
[04:48] Why you should choose the experiments that are easy to implement.
[05:13] That’s it for today! Don’t forget to rate, review, and subscribe to the show.
[05:26] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
VWO
Crazy Egg
The Cold Start Problem: How to Start and Scale Network Effects
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