Marketing School - Digital Marketing and Online Marketing Tips
How Storytelling Helps Increase Conversion Rates | Ep. #1239
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Show notes
In episode #1239, we discuss the benefits of creating a story around your business. Before people will invest in your product or service, especially with higher-priced items, they want to relate to you, and stories are a great way of making yourself more relatable. Tune in to hear what brands have made major successes with their storytelling!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Storytelling in Business.
[00:36] Examples of companies who have made stories part of their brand.
[01:01] Why storytelling is such a powerful strategy in business.
[01:22] Thinking of stories as rollercoasters and highlighting the ups and downs.
[01:55] The biggest benefit to being more relatable as a brand.
[02:28] Realizing that your story is about you being a guide for your customers.
[03:08] Picking the right time and place to share your story.
[03:35] How stories also help to sell higher-priced items.
[04:44] The importance of stating what your plan is for guiding people.
[05:17] Encouraging and challenging customers to take action.
[05:49] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
Links Mentioned in Today’s Episode:
Beats by Dre
Nike
StoryBrand
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